Give every asset a clear purpose.

Consider how different assets contribute to income, growth, liquidity and diversification. Concentration, leverage, fees and currency exposure can all affect the experience of holding a portfolio.

Review the quality of available information, the underlying assets and the assumptions behind projected outcomes. Past performance and forecasts do not establish what an investment will deliver.

Revisit allocations against changing objectives and market conditions. Review arrangements, responsibilities and reporting expectations before entering an engagement.